Sweethandi starts operations finally . When we heard the concept we were happy . Abhirup has been a friend for the past almost 15 years, though it seems like yesterday. Not getting into the personal bonding for the last 15 years (which may too get personal here), we were extremely happy when Abhirup shared his business idea and plan with us .
It was last december and as always Abhirup played hide n seek in meeting me and then all of a sudden he appears with all ideas about Sweethandi . Anything new , any business related to food excites us (madhushree and I) and somehow we also got involved in his dream in a small capacity .
Delays are but natural when govt regulations are existent. Discounting that delay, in godspeed he delivered sweethandi . Sweet Handi will deliver kolkata sweets across India . Just like a newborn, its geolimit is restricted now until it matures to take care of itself on its own. Then Abhirup plans to go international. Sweethandi has tied up with premium sweet retailers in Kolkata like Ganguram, Mouchak and Mithai .
Abhirup has partnered with Monali Basu, who also like Abhirup has been an erstwhile Human Resource Professional and entrepreneurs at heart. They personally track the orders, procures, packs (eye witness to this) and couriers the sweets . Fedex plays the official cargo partner and pikturenama also has a role to play . Yes Pikturenama is the official blogger for sweethandi and the food photographer.
Any beginning is auspicious and Shankh (Conch shell) has got an important role to play . We also start with this theme based styling for Shankh Shondesh . Keeping in mind the auspicious theme we literally called up our neighbors and relatives at odd hours in the night to get the props . Shoot till 2 AM as thats the best time when Tugga goes off to sleep . Thats not the end of the story . Madhushree and Tugga had a train to catch early in the morning . Let us know how you like the pictures .
The Sankh Sondesh shown here is from Nalin Chandra Das – the latest tie up for sweethandi . Stay tuned for details on that .
Heres wishing all the luck to sweethandi . Have you placed the orders yet ?